Assessments

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Visitor Experience Assessments

Assessments are a great starting point, providing a detailed, honest look at your community that says – here’s where you are, right now – your good points, your not-so-good points.

But we don’t stop there. We also work to identify some of the intrinsic characteristics that define your sense of place – your personality – what makes your community different.

In most cases we’ll do this anonymously to simulate the experience other visitors and potential new residents have. We want to see you the way you are on a daily basis. Every place has strengths and weaknesses; getting them out in the open is the first step to addressing the challenges and building upon your assets.

At a minimum, we look at and experience the following:

  • Marketing/Public Relations
  • Visitor Amenities
  • Customer Service
  • Wayfinding
  • Visuals/Textures
  • Sensory Impacts
  • Events
  • Entertainment
  • Recreation
  • Outdoor venues
  • Primary/Secondary Attractions
  • Activities
  • Weather/Seasonal Impact
  • Restaurants
  • Lodging
  • Shopping
  • Critical Mass/Business Mix
  • Vacancies
  • First/Subsequent Impressions
  • Destination Infrastructure

What’s in it for you?

An interactive workshop filled with eye-opening observations and discussions:

    • An honest look at where your community is today
    • An overview of your local market
    • Ideas about enhancing your strengths and diminishing your weaknesses
    • Ways to build upon – and preserve – your sense of place
    • Suggestions for improving resiliency
    • Short-term, low-cost recommendations
    • Longer-term recommendations





Basic
Assessment

$11,950
  • Option for small budgets
  • Marketing assessment
  • On-site assessment
  • Public presentation
  • PDF of presentation with speaking points
  • 6 months email and phone follow-up
Let's chat about the possibilities!

Traditional Assessment

$16,500
  • MOST POPULAR OPTION
  • Marketing assessment
  • On-site assessment
  • Public presentation
  • PDF of presentation with speaking points
  • 12 months email and phone follow-up
  • Written report with full recommendations
  • Funding Ideas
Let's chat about the possibilities!

Extended
Assessment

$24,800
  • Full scale option
  • Marketing assessment
  • On-site assessment
  • Public presentation
  • PDF of presentation with speaking points
  • 24 months email and phone follow-up
  • Written report with full recommendations
  • Funding Ideas
  • Return visit for updated assessment
  • Follow-up meeting
  • Follow-up written report
Let's chat about the possibilities!

Get in touch with us

115 Reeder's Alley, Helena, MT 59601 USA
Phone: +1.406.227.1213
Website: http://cygnetstrategies.com
Email: team@cygnetstrategies.com