Identity and Implementation

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No More Cookie-Cutter Plans

Successful, strong destinations define their sense of place and build upon it, instead of trying to implement expensive, cookie cutter plans determined to make them carbon copies of other towns.

You’re smart, you know it isn’t going to be easy – especially when you take the time to dig deep and understand the core identity of your community. It takes time. It takes commitment. It takes focus. The outcome is a true reflection of your destination and creates a solid foundation for the future.

We can help you:

  • clarify/define your destination’s identity
  • develop the core ideas to guide your growth
  • create a roadmap to achieve your goals
  • facilitate information gathering through a variety of methods
  • research your competition
  • identify appropriate asset and sense of place enhancements








Plan Implementation

Be honest, how many plans do you have sitting on your shelf? Good plans with strong ideas that haven’t been implemented?

A plan that’s sitting on the shelf is not achieving your goals. Sometimes you need a catalyst to break out of “plan paralysis” and move forward with the next steps toward implementation.

We can help you:

  • identify specific steps to create short-term impacts
  • establish an overall implementation plan based upon current resources
  • identify and apply for funding
  • facilitate steering committee meetings and keep things on track
  • develop marketing materials
  • draft ordinances
  • create realistic goals with reasonable timelines and budgets


Get in touch with us

115 Reeder's Alley, Helena, MT 59601 USA
Phone: +1.406.227.1213
Website: http://cygnetstrategies.com
Email: team@cygnetstrategies.com