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Tracking Website and Basic Social Media Metrics

Every business and organization should track their digital marketing metrics on their website and social media accounts. It’s the only way to know whether you’re reaching your digital marketing goals. It also ensures that your time and efforts spent on digital...

Gearing Up Online Presence for Small Businesses

The number of people researching businesses online before they visit is increasing. Smartphones have replaced phone books and potential customers expect easy access to hours of operation and the ability to plug in driving directions. To provide adequate customer...